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Paradise "way Off Guo False" Or True Association?
, Shanghai Yongle and Beijing Dazhong parties concerned and are confirmed to the Times reporter: the two sides was on Dec. 11 signed a draft framework agreement, 50% of all proportion by a joint venture build a joint venture joint venture in the local area operation.
Chain giant for the first time
Capital Cooperation According to Shanghai Yongle Electric spokesman Huang Jianping introduction, Yongle and Dazhong will jointly select a new pilot entering the region, and in maintaining their
Brand Without changing, according to the proportion of 50% co-financing the establishment of a joint venture. The two sides will in product procurement, store
Operate And other aspects of cooperation, the joint venture will carry out integrated management of these stores, the profits will be sharing Paradise and Dazhong, business risk borne by both parties.
Such cooperation is also Home appliance chain Enterprises for the first time the capital at the level of cooperation, the event has two main characters are both Shanghai and Beijing the leader in home appliance chain store market, so the co-operation concern.
To fight against "Soviet"
The two sides only new entry in the common areas of the selected joint venture, has entered the area on the existing structure will remain unchanged. Although Huang Jianping commercial secrets chosen not to disclose new areas, but insiders told Times reporters revealed that the two sides is likely to choose a new pilot, Qingdao and Xi'an, the store brands are some fight "Wing-lok, medium and large", and some fighting, "Dazhong Paradise", according to the different operating rights will be focused.
"We hope this cooperation will give the development industry to bring rational thinking, we advocate the industry to cooperate in the enterprise
Competition , Cooperation in the competition and achieve win-win goal. "Wing-lok, Chen Xiao, president explained the purpose of joint ventures.
In 2005, even home appliances Locks Current ranking, Yongle and Dazhong are ranked third and fourth place, but they only have headquarters in both absolute and spheres of influence, although this year has announced plans to speed up the "going out" pace, but still with has a strong regional brand mark, so their real purpose is to stand up to
States United States , Suning The two major national consumer electronics chain. Analysis of the industry and even that joint venture is perhaps only the first step in the league against the next step is likely from the "Trial Marriage" to "marriage", because with the Ministry of Commerce of "professional home appliances
Marketplace Operating norms "forthcoming, leaving the country they fought and time is running out.
Paradise or will swallow large and medium?
Fact giant home appliance chain cooperation does not involve capital levels have been a number: 05 "51" Yong Le during the country once spent a lot of beauty and joint procurement; after Yongle, Dazhong, East Ze, Tom Lee, Cheng 100, Best Man and other home appliance chain enterprises have also jointly established "Zhongyong Winton" joint fleet to counter the Gome and Suning, but eventually the East Ze, Tom Lee, hundreds, Best Man, etc. Zhongyong Winton members were Paradise reverted to the bag.
This hand sized Paradise, will be another highlight ambition? Suning CEO Sun Weimin yesterday's interview with Times reporter to accept that, Yongle and Dazhong that touched on cooperation is not sincere cooperation, but it may also be a "trial marriage" in a "marriage" also not necessarily. Said a senior U.S. State, Yongle and Dazhong's
Corporate Culture
Too far, while the proportion of 50% to each mode of cooperation may lead to "no one who bought the account", this mode of operation or to be a market test, or evolve into other forms of cooperation.
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