Moss Green
October 10th, 2007
Moss Green
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Consumer Trend: Green Living
Green living is taking hold. "Recently while I was brushing my teeth, my 6-year-old son scolded me for running the water too long. He severely reprimanded me, and at the end of his censure asked me, with real outrage: don't you love the earth?" says Stephen Asma of the Chronicle in his Green Guilt commentary. For those who are embracing the green living trend, check out these new green options:
- Green travel: Bali's new eco-resort, Balinese Alila Villas Uluwatu, has breathtaking beauty that stands out for its eco-friendly attributes. The Alila Villas Uluwatu is the first of its kind to get the highest level of certification for the ESD (Environmentally Sustainable Development).
- Green dating: Ethicalsingles.com is a green online dating site to meet like-minded eco-sexuals. At EthicalSingles, search for singles who share your interests, including social, human rights, animal rights, and environmental issues. More on the trend at trendhunter.
- Green rooms: In New Zealand, the plant room is a new strap-on shed/porch is perfect for city dwellers who yearn for greenery. The Plant Room is a prefabricated room that bolts-on to a variety of existing apartment types, improving the quality of living, reducing energy and water use, and generally making the building more sustainable.
- Green driving: Ford has developed technology to "coach" drivers to optimize fuel efficiency. MyFord Touch enables drivers to monitor and track their vehicle's real-time fuel economy performance for the past five, 10 and 30 minutes. Ford's EcoRoute option calculates the most fuel efficient route a driver can take to get from point A to point B. The feature will be available globally on the 2012 Ford Focus. Read more on this green trend at Springwise.
- Green jewelry: Potted plant necklaces make it possible to wear your green life around your neck. The Growing Jewelry House collection by Hafsteinn Juliusson is a silver ball chain necklace with a unique silver pot pendant that has real growing moss inside. For best results, the moss needs to be watered every five weeks and can last up to 8...
To read more about the green living trend, go to Sparxoo, a Tampa-based digital marketing agency.
About the Author
Sparxoo is a business blog that inspires breakthrough by tomorrow's leaders. We are a strategy consulting firm with a pulse on marketing, branding, and development.