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TaylorMade-adidas Golf Company (TMaG) of Carlsbad, California is a US headquartered subsidiary of the German based adidas Group. TaylorMade was started in 1979 by Gary Adams, the inventor of the metalwood, and the company has continued to maintain a consistent presence at the top of golf product innovation since that time, including the R7 Quad line featuring movable weight cartridges.

TaylorMade was independently owned until adidas bought the company in 1997. The image and focus of the company was redirected shortly after the adidas acquisition to take over the driver market; the company succeeded in achieving this goal in late 2005 when it officially became the No. 1 driver in golf.[citation needed] TaylorMade-adidas Golf had its first $1 billion revenue year in 2006, marking only the second time a golf brand has achieved this in industry history.[citation needed]

The company markets TaylorMade drivers, fairway woods and hybrids, irons, wedges, and golf balls. TaylorMade's putter offerings are sold under the Rossa brand. Early in 2008, TaylorMade-adidas sold its Maxfli brand to Dick's Sporting Goods, an exclusive vendor of some TaylorMade economy lines.

Current Products

Drivers

R9 Driver with Flight Control Technology, R9 TP with FCT
Burner '07, Burner TP '07, Burner Draw '07, Tour Burner, Tour Burner TP, Burner '09
r7 Limited

Fairways

R9 Fairway with Flight Control Technology, R9 TP with FCT
Burner High Launch, Burner Tour Launch, Burner Steel, Burner TP

Rescues

Burner High Launch, Burner Tour Launch, Burner Steel
r7 CGB MAX
R9 Rescue, Rescue TP

Irons

Blades / Muscle Back Irons: *TP MB Smoke,
Players Cavity Irons: Tour Preferred, R7 TP
Cavity Back/Game Improvement Irons: Tour Burner, Burner XD, Burner Plus, R7, Burner '09 Irons
Super Game Improvement Irons: *r7 CGB MAX,
Combo Sets (Sets including Hybrids): R7 Draw, Burner Plus Combo
Note: Burner '09 Irons can be classified as Super Game Improvement, Game Improvement, and Players Cavity Irons as they have a progressive cavity and offset design.

Wedges

Z TP
rac Chrome, rac Satin TP
 
Putters

Rossa - Monza Spider, Itsy Bitsy Spider, Balero
Core Classics - Daytona 1, Lambeau 3, Fontana 7, Suzuka 1
Rossa TP by Kia Ma- Daytona, Imola, Monaco, Maranello, Monte Carlo
Golf Balls

TP Red LDP, TP Black LDP
Burner, Burner TP

Women's

r7 CGB MAX Driver, Fairway, Rescue, Irons
Burner '09 Driver
Burner Fairway, Rescue
Burner Plus Irons
Burner '07 Driver, Fairway, Rescue
R7 Draw Irons
r7 Irons

adidas Golf has also rapidly grown to become one of the leading golf apparel companies in the industry, thanks to technologies such as the performance fabric ClimaCool.

It is claimed that more PGA Tour Professionals play TaylorMade drivers than Callaway, Cleveland, Cobra, Nike and Ping combined

 

Source From http://www.shoppinginjoy.com

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