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quot;Sports Marketing" hot appliances - Sports Marketing - HC Network Appliance Industry

 

 Chinese enterprises in 2005 called the "

Event Marketing

"Year. All walks of life aboard"

Shenzhou VI

"Off, for event marketing;"

Super Girl

"Yes

Mengniu

Dairy marriage Hunan Satellite TV for "Mongolian Cow Sour Yogurt" promotional event marketing activities; Qingdao

Beer

Marriage is also C

CT

V "Dream China" to explain its new meaning. Appliance industry, is not far behind, the white giant

Haier

By "08

Olympics

"Momentum,

Water heater

Tai Wang Huadi by "10 Games torch" fuss, household electrical appliance enterprises

Sports Marketing

Full swing.

Exit

year ago

Association

Compete for "TOP" (TheOlympicProgram, Olympic short program) the global sponsors Haier, unexpectedly won the 2005 "

Beijing Olympics

Sponsors will be white, "the title??? And Lenovo's" TOP "than the top title," the Beijing Olympic Games sponsor "of the title to lower 3.

2005 year on August 12, Beijing Olympic Organizing Committee in the Qingdao Olympic Sailing Center announced: "Haier Group has become the white Beijing 2008 Olympic Games sponsorship." Signing ceremony at the end of the Olympic Games, officially launched the Haier "Haier China's coastal Qingdao No. galleon "activities, a sign with Haier and the Olympic sailing whistle towards the sea, meaning:" sailing Olympics, Haier set sail. "

Haier actively involved in sponsoring the Olympic Games

Competition

In the global market, Haier has won the "Rank": According to the latest survey, according to sales statistics, Haier Group is the global white appliance manufacturers in the fourth, Haier's goal is to become the world's first manufacturer of white goods industry.

Vantage AG is the torch of the Ninth National Games will be the exclusive business development and donations, the National Games held in 2005, he again assumed the Tenth National Games torch relay activities required, fire box, ignition, etc. equipment R & D and production tasks, and to products such as torch donation equivalent to 1.923 million yuan Tenth National Preparatory Committee, and thus, won the National Games Vantage shares the right to use the special symbol, a special logo license Enterprise National Games .

Zhongshan Vantage Gas Appliance Co., Ltd.

Brand

Luo Bin Management Division manager, said in an interview, sports marketing is based on brand strategy and marketing strategy based on the surface is different from marketing a business marketing tool, but also large enterprises a means of international road, sports marketing bring

Kitchen

Enterprise biggest inspiration is how generic brands or product links to the business and emotional relationships between consumers, reaching a kind of experiential marketing concepts, Vantage is an enterprise technology and sports, technical cooperation to establish the impact of sports marketing door to win the media and

Public

Attention and recognition.

It is understood that the "Vantage has developed and donated the exclusive National Games Torch" as the center and "sports marketing", brands or products through the common links to the business and emotional relationships between consumers, reaching a kind of experiential marketing concepts. According to Luo Bin introduction, "Sports marketing" to consumers, agents and

Retailers

And other business-related groups to the Vantage's awareness, credibility can be substantially increased, while set Hua Diliang good corporate image will help build brand image, promote brand awareness and reputation, expanding industry influence, helping them to become

Market Kitchen

Leading brand, and expand market share and market share.

With the 2007 Women's World Cup, the 2008 Olympic Games, the right to host the 2010 Asian Games settled in China, the sports marketing business to become the new darling, Chinese enterprises have also become an opportunity to go abroad, and this opportunity for the Chinese home appliances enterprises have more "attractive."

 

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